FUJIFILM RENEWS GLOBAL BRAND CAMPAIGN “NEVER STOP” AND REINFORCES COMMITMENT TO INNOVATIVE SOLUTIONS
Campaign reflects diverse portfolio and celebrates advancements from 85 years of experience designed to improve quality of life for people worldwide
VALHALLA, N.Y., October 2, 2019 – FUJIFILM Holdings America Corporation announced today that it will renew an integrated global branding campaign, “NEVER STOP”, highlighting the company’s transformational and diverse portfolio offerings and solutions. First launched in October 2018, the “NEVER STOP” campaign will continue to demonstrate the company’s ongoing progress and commitment to enhance the quality of life for people worldwide. A new series of advertisements will begin Fall 2019.
“With its wide range of technologies and expansive vision, Fujifilm leverages its deep knowledge of film technology and manufacturing know-how to deliver innovative products and services,” said Tetsuya Iwasaki, President of FUJIFILM Holdings America Corporation and President and CEO of FUJIFILM North America Corporation. “For 85 years, our company continues to evolve to meet our customers’ needs, the campaign highlights our willingness to take on challenges and how we have expanded our business portfolio to enhance the quality of life for people worldwide.”
The brand underlies Fujifilm’s pioneering spirt and history of innovation. It represents Fujifilm's success in transitioning itself from a company focused on photographic film to a company providing new value across a wide range of fields, including healthcare, graphic arts, optical devices, highly functional materials and other areas.
As part of the campaign, Fujifilm will introduce five new print advertisements, specifically focused on technology and advancements in Women’s Health, Medical Informatics, Life Sciences, Non-Destructive Testing and Recording Media. The advertisements show how Fujifilm technology impacts industries and people. These themes will also be featured across print, broadcast, online and mobile channels. Media outlets include Bloomberg and CNN among others.
For more information, please visit https://brand.fujifilm.com/neverstop/en/
FUJIFILM Holdings America Corporation is the regional headquarters for the Americas. It is comprised of 21 affiliate companies across North and Latin America. The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical, regenerative medicine, and biopharmaceutical contract manufacturing. Industrial segments include data storage, electronic materials, chemical, industrial testing products, and graphic arts products and services. For more information, please visit: www.fujifilmusa.com.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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