FUJIFILM JOINS FIGHT COLORECTAL CANCER IN SUPPORT OF “ONE MILLION STRONG”

Allendale, N.J., February 27, 2018– As a leading provider of endoscopic imaging devices, FUJIFILM Medical Systems U.S.A., Inc. - Endoscopy has an ongoing commitment to saving lives and improving patient outcomes by promoting early detection of colon cancer. As such, the company has partnered with Fight Colorectal Cancer (FightCRC), the leading colorectal cancer advocacy organization, in support of the organization’s annual “One Million Strong” campaign. Throughout this campaign Fujifilm will support Fight CRC in a number of activities, including a panel discussion with NASDAQ to raise awareness and educate the public about colorectal cancer.

“Colorectal cancer is highly preventable, yet according to the Centers for Disease Control and Prevention, it is the second leading cause of cancer deaths in men and women in the United States. Our partnership with Fight Colorectal Cancer gives two industry forces a platform to reach and educate hundreds of thousands of people on disease prevention through enhanced screening and early diagnosis,” says Keiichi Nagata, Division President, FUJIFILM Medical Systems U.S.A., Inc. - Endoscopy.

Fight CRC’s “One Million Strong” is a month-long campaign during March that brings together the strength of more than one million colorectal cancer survivors living in the Unites States. Through a series of events and social media campaigns, Fight CRC helps colorectal cancer survivors share their stories, in hopes of inspiring others to take action for their own health and to advocate for change.    

Fujifilm and Fight CRC will enter Colon Cancer Awareness Month with a live-streamed panel discussion hosted by NASDAQ. The topic of discussion is “Colorectal Cancer Prevention and Screening” and it will feature Fujifilm alongside a representative from Fight CRC. Taking place on February 28th at 3PM, viewers will learn more about the disease including ways Fujifilm is creating tools to help make prevention possible. Tune-in to NASDAQ’s Facebook page to watch.

Join Fight CRC and Fujifilm in support of the One Million Strong by following the #StrongArmSelfie hashtag on social media. Read the personal stories of strength and resilience, and check out the events Fight CRC is hosting by visiting WeAreOneMillionStrong.org.

About Fujifilm

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women’s health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc. supplies high quality, technologically advanced FUJINON brand endoscopes to the medical market. TeraMedica Division delivers healthcare informatics, and is the leading provider of vendor neutral, enterprise-wide solutions for unrestricted medical image management. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information please visit www.fujimed.com and www.fujifilmendoscopy.com.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2017, the company had global revenues of $20.7 billion, at an exchange rate of 112 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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Contact:

Lauren Geloso

Fujifilm

(914) 789-8303

lgeloso@fujifilm.com